A comprehensive multi-format advertising campaign designed for both print and digital platforms. The project required adapting a single brand message across drastically different aspect ratios and viewing contexts while maintaining visual consistency.
Each format required rethinking the hierarchy of information. The full-page ad allowed for rich imagery and detailed copy, while the leaderboard and rectangle formats demanded extreme brevity and instant visual impact. I maintained brand colors, typography, and key visual elements across all sizes.
This project taught me the discipline of adaptive design — how the same message needs fundamentally different visual treatments depending on the medium. Working with precise print specifications (bleed, trim, safe zones) alongside pixel-perfect digital formats sharpened my attention to detail.